Commoditisation and price pressure
The study argued that fibre would increasingly behave like a commodity, increasing pressure on pricing and differentiation.
Study 2024 · Baseline
Glasfasermarkt aktuell im Wandel.
Upperreach’s 2024 fibre market study explored the pressures, priorities and strategic choices facing the German market through direct C-level interviews.
Pressure was already building.
The study captured a market facing cost pressure, weaker demand signals and a growing expectation that consolidation would reshape the competitive landscape.
- C-level interviewees
- 26
- core questions
- 10
- expected consolidation
- 94%
Personal interviews with investors, network construction companies and operators. The study is in German.
Research findings
What the study highlighted.
Efficiency as a profitability lever
Operational efficiency and cost reduction emerged as central questions for maintaining profitability in a more demanding market.
Consolidation expected
94% of participants expected consolidation, shifting the strategic question from whether consolidation would occur to who would emerge stronger.
2024 established the baseline. 2026 shows the next phase.
Together, the two studies show the market moving from concerns about consolidation and cost pressure toward a broader test of activation, economics, operating capability and leadership.
Study 2026 · Current
Prüfung oder Krise?
The C-level perspective on what senior leaders expect for the future of the fibre market. Based on 42 executive interviews and 21 questions.
Explore the 2026 study →Study 2024 · Baseline
Glasfasermarkt aktuell im Wandel
Large challenges. Current opportunities. Based on 26 C-level interviews across investors, network construction and operators.
Explore the 2024 study →Start with the challenge